Introduction
Gabriel Ruimi had an interesting idea - a grocery point for ethnic and specialty ingredients for people who are living in diasporas in different countries and yearn for the taste of their homeland, or people looking for fusion cuisine.He wanted to create a product that brings the taste from foreign lands to the customers' doorstep among local ingredients.
Design Process
In order to develop a feeling of connection with the product we made a web of process flows before diving into the UI. This helped us understand where the user would likely head towards. We were able to create avenues for the client to slowly build a recurring user base.Using simple design techniques to keep the customer’s interest - Suqi slowly came into reality over a period of 8 weeks.
Mobile App
The phone interface was designed to showcase ingredients from multiple different cuisines with authentic differentiations, smart user search and a simple layout - to not confuse the new user. The option to shift from products to bundles allowed people to taste, try and buy complimenting products together!Clear imagery, precise descriptions and quick processes was the ideas for easy and fast navigation
Website
The website was created responsive with the mobile product to create synchonocity among both.The ability to scroll through tags, get more information from the homepage and more products cards gave a full look for the client to choose from for immediate delivery, subscriptions or bundle buys. The customer can see like products in the PDP page for easier navigational flow.
